Every exhibition is more than a display — it’s a dialogue. At the recent Pakistan Lifestyle Expo, the Lerili team proudly showcased a collection of handcrafted wooden items, representing not only tradition and skill but also the creativity and dedication that fuel our work.
The response from visitors was inspiring. From intricate detailing to the warmth of handmade artistry, each product sparked conversations about heritage, quality, and the value of craftsmanship in today’s fast-paced market. For us, the Expo wasn’t just about exhibiting products — it was about celebrating creativity and connecting it with opportunity.
But our presence at the Expo went beyond the showcase. While engaging with different creators who had brought their own unique products, we noticed something important: many of them did not have their own websites or platforms to sell online. Their creativity was powerful, but their reach was limited.
This is exactly where LIVE (Lerili Initiative for Vision & Empowerment) steps in. We introduced these creators to our Creators Program, an initiative designed to give artisans and students a platform to sell their products through Lerili Megamall’s Wall of Art and E-Wall of Art. By removing barriers like royalty fees and hidden costs, LIVE ensures that talent gets visibility, recognition, and income without exploitation.
The conversations at the Expo were eye-opening. Many creators expressed how challenging it was to balance production with marketing, or how discouraging it felt to depend on middlemen and marketplaces that took away their share. When we shared how LIVE offers direct exposure, portfolio-building, and a supportive community, the response was overwhelmingly positive. A number of creators not only showed interest but also accepted our proposal to join the program — a small but significant victory in our mission to empower Pakistan’s creative economy.